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fRoots has its exceptional status because it deals with a unique diversity of styles, from Anglo-trad to Zanzibar pop, from the latest fusions to the very ethnic. Every issue is packed with more features, news, reviews and information than any other magazine in the field, and we also publish more frequently. Summer and winter double issues have unique, sought-after covermount compilation CDs and April has a festival supplement. We are the market leader in content, goodwill and circulation, and absolutely central to the roots, world music and folk community with a leading activist role.

fRoots is news stand distributed in the UK. We are also sold by major music chains and live music venues. We have a very high worldwide subscription base, including many libraries.

• fRoots has the longest-established and highest circulation of any other UK magazine which covers the same areas of music, with a readership of 40,000+, a full national spread and more than 35% going overseas. Our influence is far greater: we're read by absolutely everybody of importance in the roots, world music and folk business and beyond.

• fRoots readers cover the entire age range from mid-teens to 60-plus. The majority are in the 35-55 age group, are educated and comparatively affluent:
• 75% are ABC1s
• 44% are Guardian readers!
• over 75% take foreign holidays
• they take an average of 2 foreign and 3 UK holidays a year.

• fRoots readers tend not to read any other music publications. The maximum crossover with any other world music or folk title is 28%. Less than 25% read any mainstream music monthly, and less than 10% read any of the weekly music press, the specialist jazz, blues or country magazines, or any instrument, equipment or home recording publication. Advertising in fRoots is easily the best and most cost-effective way of targeting the readers most interested in roots music, world music and folk.

• fRoots readers are dedicated to the music: On average they say they've been interested in the areas of music we cover for 26 years, they've read fRoots for 12 years, and 78% keep their back copies for reference.

• fRoots readers spend! They buy an average of 50 CDs each year (that probably means 2 million CDs are bought by our readers each year!). 94% have bought CDs as a result of reading about them in our editorial pages, and 72% as a direct result of advertising.

• fRoots readers buy 51% of their CDs online. So having local distribution in any country has ceased to be an issue, and it indicates that more than a million CDs are bought over the internet each year by our readers!

• fRoots readers play! Many are musicians - 53% play an instrument, and of those who do, 51% perform in public, 21% as pro or semi-pro performers.

• fRoots readers get out more! Nearly all attend live music events, and 65% have been to them as a result of adverts in fRoots.

• fRoots readers are heavy internet users. 97% have internet access, 80% use the fRoots web site including our popular fRoots Radio and fRoots Forum.

• fRoots readers are heavily into technology. 99% have a CD player, 90% a PC, 84% a DVD player and 84% a mobile phone. 65% own a digital camera and 17% are planning to buy one in the next year. 42% own an MP3 player and another 26% are planning to buy one in the next year. 30% own a digital radio and another 15% are planning to buy one in the next year.

• But . . . although 97% are net users and a large number now own MP3 players, only 2% are buying their music by download.

• fRoots is a long-established media partner of leading organisations including Womad, Womex, selected UK and overseas festivals, and founding partner in the BBC Radio 3 Awards For World Music.

Here's what other people have said about fRoots