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About fRoots

Who the heck do we think we are?

fRoots (abbreviated from Folk Roots in 1999) is the world's leading magazine covering modern and traditional music with roots from around the globe.

Founded in 1979 as a quarterly fanzine initially titled The Southern Rag, we grew an international subscription base within our first year and went monthly and onto the news stands as Folk Roots in 1984. So we have been at the sharp end of the folk/roots/world music scene for 34 years, dealing with an incredible diversity of music. We were presented with the Womex Award for Professional Excellence in 2010

fRoots has its exceptional status because it deals with this unique mix, from Anglo-trad to Zanzibar pop, from the latest fusions to the very ethnic. Every hugely comprehensive issue is packed with more than twice the feature content, 50% more news, more reviews and more original photography than its nearest competitor. fRoots is the first place you'll read about new names who later go on to establish strong reputations, and is often the first to highlight previously under-exposed local musics. Indeed, our readers constantly praise us for changing their musical lives!

Our pages have featured artists from Ali Farka Toure to Robert Plant, from Ry Cooder to Devon Sproule, from Eliza Carthy to Youssou N'Dour, from the Mekons to the Copper Family, from Bellowhead to Transglobal Underground, from young folk names like The Unthanks, Emily Portman, Jim Moray, Anais Mitchell, Jackie Oates, Sam Amidon, Olivia Chaney and Sam Lee to veterans like Cuba's Eliades Ochoa, Senegal's Orchestra Baobab, Algeria's late Cheikha Rimitti and England's Shirley Collins and Nic Jones, from Europe's 21st Century ethno-adventurers like Ojos De Brujo, Kristi Stassinopoulou and Kries, American ones like the Carolina Chocolate Drops and Rupa And The April Fishes to roots artists from the Indian and Pacific Oceans and beyond.

Every issue is packed with features, news, reviews and information on the UK and international scene, and some come with very sought-after compilation albums.

In Britain, we're news stand distributed; we're also sold by major music chains and independent specialist shops, live music venues and by subscription worldwide. Our circulation is high for British specialist magazines - up to 12,000 worldwide (giving a readership of up to 40,000), with a full national spread and approaching 40% going overseas - but our influence is even greater. We're read by everybody of importance in the roots music business and beyond.

fRoots is also keenly activist, campaigning on numerous issues over the years and involved in live music promotion and music production. We were among the small group of mover/shakers who dreamed up the whole World Music concept in 1987, instigated the BBC Radio 3 Awards for World Music, were involved in the groundbreaking Europe In Union concert series and 2005's massive Ceilidh Aid, regularly sponsor and promote large and small folk events in the UK and get hands-on involved in tour sponsorship, record releases, artist development, and much more.

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